Names and continuity
Which name was used at the time? Which later document uses a different name for the same company number?
Compare the 2015 and 2024 deeds →POLICIES & COMPANY RECORDS
Follow what changed.
A later company name beside an earlier event can make a corporate history difficult to follow. These public examples connect names, company numbers, accounting periods and filing dates so readers can reconstruct who was involved, when and in which role.
Reading guide
Names change. Follow the number.
On this page
- Their filings. The dates. The questions.
- Three name changes. Follow three company numbers.
- 2021 accounts. 2022 names and filing dates.
- One company, two displayed entries.
- State Debtco: one company number, two control entries.
- A 2015 agreement. A 2024 reference to it.
- Ello Group Holdings: compare the replacement filings.
- Keep a record when websites change.
- Follow ownership and event dates too.
- From register entries to a complete sequence.
- Follow the company. Then follow its decisions.
Their filings. The dates. The questions.
Read the entries beside the original forms. Follow the company number through each name, control entry and replacement. Ask for the records that explain the differences.
Control and timing
Why do separate active and ceased entries identify the same continuing company? What happened on the stated effective date?
Read the PSC sequence →Original and replacement
Which fields changed, why did they change, and which records support the final figures?
Compare three share-class filings →Filing-history review: 257 entries across Ello Group Holdings, Ello Group and Spark Marketing Services, back to incorporation. The comparisons below use selected original PDFs; each source is linked beside the relevant observation. Checked 2 November 2026.
Three name changes. Follow three company numbers.
Ello Group Holdings, Ello Group and Spark each changed their registered name in 2022. The company number connects the earlier and later names.
| Current company / CRN | Previous name | Name change effective | Public records |
|---|---|---|---|
Ello Group Holdings Limited09685437 | The Dining Club Group Limited | 5 April 2022 | Name history ↗ 2022 filings ↗ |
Ello Group Limited09578541 | State Bidco Limited | 18 February 2022 | Name history ↗ 2022 filings ↗ |
Spark Marketing Services Limited09975027 | Mongoose Promotions Limited | 14 February 2022 | Name history ↗ 2022 filings ↗ |
Follow the obligation as well as the name. A change of name leaves the same company's rights and obligations in place. If a later contract, invoice or notice names a different company number, identify the separate entity and the documents governing any transfer of responsibility. A familiar brand name alone cannot answer that question.
Companies Act 2006, section 81: effect of a change of name ↗
2021 accounts. 2022 names and filing dates.
All three original accounts covers show the new company name, identify the former name and report a year ended 31 December 2021. The filing histories record submission in 2022, after the respective name changes.
| Company / CRN | Year ended | Filing-history date | Names on original cover |
|---|---|---|---|
Ello Group Holdings Limited09685437 | 31 December 2021 | 16 May 2022 | Ello Group Holdings Limited (was The Dining Club Group Limited) Original accounts, cover page ↗ |
Ello Group Limited09578541 | 31 December 2021 | 16 May 2022 | Ello Group Limited (formerly State Bidco Limited) Original accounts, cover page ↗ |
Spark Marketing Services Limited09975027 | 31 December 2021 | 9 September 2022 | Spark Marketing Services Limited (formerly Mongoose Promotions Limited) Original accounts, cover page ↗ |
Keep these dates separate: 2021 is the financial period being reported; 2022 is when these accounts were filed. The later name is visible on the original accounts, alongside the former name. The register's current page title and the wording inside an original filing are separate things to check.
Another date to compare: Spark's name-change resolution
The original name-change filing for company 09975027 contains a resolution stating 11 February 2021, an NM01 electronic receipt dated 11 February 2022 and a certificate issued on 14 February 2022. Those are the dates printed in the documents. The certificate date is when the registered name change took effect under section 81.
Ask: Was the resolution actually passed on 11 February 2021, as the filed document states? What record explains the interval before electronic receipt on 11 February 2022, and when was the resolution first delivered to Companies House?
Name histories, filing entries and original accounts covers checked 2 November 2026. Public source links remain with Companies House; individual officers' names and signatures are not reproduced here.
One company, two displayed entries.
What was this company called—and what role did it perform—at the relevant date?
Taste Marketing Ltd’s public control register displays these entries:
| Displayed name | Status of entry | Notified on | Company number |
|---|---|---|---|
| Ello Group Limited | Active | 6 April 2016 | 09578541 |
| State Bidco Limited | Ceased 25 August 2020 | 6 April 2016 | 09578541 |
The matching registration number identifies the same legal company. Its name history lists State Bidco Limited until 18 February 2022.
A reader seeing the later name beside a 2016 notification date could mistake it for the name used in 2016. Conversely, the two names could be mistaken for two different companies. The company number and the dated name history are needed to resolve those readings. “Ceased” describes this control entry, rather than dissolution of the company.
Compare company numbers, name history and original filings before reconstructing the earlier role.
Taste Marketing · control register · Ello Group · name history
Public-register example reviewed 31 October 2026. No individual officer details are reproduced.
State Debtco: one company number, two control entries.
State Debtco Limited’s control register displays Ello Group Holdings Ltd as active and The Dining Club Group as ceased. Both entries identify the same company number, with the leading zero omitted in the older entry.
| Displayed controlling entity | Registration number displayed | Notified / ceased |
|---|---|---|
| Ello Group Holdings Ltd · active | 09685437 | Notified 6 April 2016 |
| The Dining Club Group · ceased | 9685437 | Notified and ceased 6 April 2016 |
Company 09685437 changed its registered name from The Dining Club Group Limited to Ello Group Holdings Ltd on 5 April 2022. The company number connects those names. Open the two PSC entries ↗ · Open the name history ↗
| Filing-history date | Form and information recorded | Original document |
|---|---|---|
| 18 August 2025 | PSC07: cessation of The Dining Club Group, dated 6 April 2016. | PSC07 ↗ |
| 18 August 2025 | PSC05: changes the nature of control recorded for Ello Group Holdings, dated 6 April 2016. It includes control through a firm that is not a legal person. | PSC05 ↗ |
| 18 August 2025 | PSC02: notifies Ello Group Holdings, CRN 09685437, as registrable on 6 April 2016, with at least 75% of shares. | PSC02 ↗ |
| 20 December 2025 | Another PSC05, received electronically on 18 December, records 6 April 2016 again. It sets out at least 75% of shares and voting rights, plus the right to appoint or remove a board majority. | December PSC05 ↗ |
Questions arising from this sequence
- Why was the same continuing company recorded through a cessation and a new notification, rather than solely a change of name?
- What control arrangement is each August form intended to record, and how do those forms fit together?
- What prompted the further December change to the nature of control, still dated 6 April 2016?
- Which contemporaneous share registers, group records and PSC entries establish the position on that earlier date?
A 2015 agreement. A 2024 reference to it.
Company 09578541 appears as State Bidco Limited in the original 2015 debenture. The 2024 debenture refers to the earlier agreement using Ello Group Ltd, the name adopted in 2022. Read the actual party lists and definitions together.
| Document | What to find | Location |
|---|---|---|
| Debenture dated 3 August 2015 ↗ | Schedule 1 identifies State Bidco Limited, 09578541. | PDF page 31 · printed page 26 |
| Debenture dated 13 November 2024 ↗ | The definition of the earlier debenture names Ello Group Ltd as a party to the 3 August 2015 deed. The facilities definition also names it as the original borrower. | PDF page 8 · printed page 2 |
| 2024 party list | Schedule 1 identifies Ello Group Ltd, 09578541. | Same 2024 PDF, page 34 · printed page 28 |
The 2024 definition also lists amendments in October 2021, December 2022 and June 2024, with a further amendment around the date of that deed. The original 2015 filing remains available under its own document link.
Ask for the complete agreement trail
Which documents connect the original State Bidco party, the later Ello name and each amendment? Which obligations continued, which changed, and how was that continuity explained to counterparties? Can the company supply a dated schedule linking each name, company number, agreement and amendment?
Ello Group Holdings: compare the replacement filings.
The register labels the 31 January 2026 share-class notice as replaced twice. The three linked forms contain different descriptions and figures for the same assignment date: 31 December 2025.
| Filing-history date | Existing shares stated | New designation stated |
|---|---|---|
| 31 January 2026 ↗ | 22,280,281 preference shares of £0.00001 each | A deferred shares of £0.01 each; no resulting quantity specified in this field |
| 24 June 2026 ↗ | 22,280,581 preference shares | 22,281 A deferred shares of £0.01 each |
| 29 August 2026 ↗ | 22,280,581 preference shares of £0.00001 each | 22,280,581 A deferred shares of £0.00001 each |
The filing history says the original contained an error. The August replacement form describes the original SH08 as containing incorrect information. The receipt stamps on the two replacement PDFs are 11 June and 18 August 2026; these are separate from their filing-history dates.
Questions for the company’s record
- What specific error did each replacement address?
- Why do the share quantity and nominal value differ between the three versions?
- Which resolutions and share-register entries reconcile the designation change, the separately filed consolidation and the allotment?
- Which version describes the position at each stage of 31 December 2025, and who relied on the earlier versions before replacement?
The related allotment filing: three date references to reconcile
The history lists an SH01 replacement on 29 August 2026. The annotation beneath the original entry dated 23 January 2026 instead says a replacement was registered on 29 September 2026. The linked replacement application bears a receipt stamp of 18 August 2026.
Ask: Which date is the registration date for the replacement, and how should the two history references be reconciled?
Open the linked SH01 and replacement application ↗ · Compare the register annotations ↗
Place the changes in sequence. The register also records control changes effective on 31 December 2025, filed in January 2026. Read those entries alongside the share documents and the published ownership chronology. Preserve the event, receipt, filing and replacement dates separately.
Earlier replacement entries across the three companies
- Ello Group Holdings: a second filing on 25 November 2021 for its confirmation statement dated 13 July 2021.
- Spark Marketing Services: second filings on 7 April 2021 for confirmation statements dated 27 January 2017 and 27 January 2018.
- Ello Group: a PSC02 registered on 3 December 2025 replaces control information originally registered through its 10 May 2017 confirmation statement; the register describes the original as not properly delivered.
These are the register’s replacement or second-filing labels. For each, ask which information changed and which underlying record supports it.
Ello Group Holdings history ↗ · Spark history ↗ · Ello Group replacement PSC02 ↗
Keep a record when websites change.
The Wayback Machine can help consumers and SMEs compare earlier versions of terms, policies and other public pages. Keeping dated copies helps readers follow changes in wording and identify periods where the historical record is harder to access.
How to check pages and archived robots.txt files
- Compare the same page over time. Search its full address in Wayback and open saved versions before and after the period you are examining. Keep the capture date separate from any publication or effective date printed on the page.
- Look for archived crawler rules. Find
/robots.txtamong the archived URLs, or enter its full address directly. Compare dated captures of that file alongside the page captures.User-agentidentifies the crawler group;DisallowandAllowset rules for matching paths. Read the relevant group and exceptions together. - Record gaps precisely. Keep any exclusion or failed-capture message, the exact URL and the date checked. Archive coverage and the treatment of crawler rules vary; historical copies show the rules captured at that time. ·
- Preserve what you can read. Keep the archive link and a dated local copy. For public pages you want to preserve now, try Save Page Now and check the resulting capture. Saving pages guide ↗
This creates a traceable record of changes and access restrictions that readers can examine and raise questions about.
Follow ownership and event dates too.
A name change and a disposal are different events. Compare company numbers, effective dates and later filing or announcement dates.
From register entries to a complete sequence.
See how names, disposals, financial presentation, reporting dates and adviser changes fit together in a fictional chronology.
Open the interactive corporate-record example →Follow the company. Then follow its decisions.
A company number identifies the legal entity. Its data-protection role depends on what it decides or does with the information in each processing activity.
A single checkout can generate records used for order fulfilment, payment processing, fraud assessment and reporting. If an output is later linked to a customer profile or used for marketing, follow that later purpose and the entity deciding it. Calling a business a payment processor does not establish that it acts only as a processor under data-protection law.
Identify each entity
Record the company number behind the storefront, platform, payment service and receiving system. Keep the name and notice applicable at the time.
Identify each decision
Who chose the fields, identifiers, matching rules, purpose, recipients and retention period? What access did each organisation actually have?
Trace the next use
Which records connect the original capture to a report, export, profile or later decision? Ask who authorised that step and where it was explained to the person concerned.
Organisations can be separate controllers for different uses, or joint controllers where they jointly determine the purposes and means of processing. A processor acts on a controller's instructions; an organisation that determines its own additional purpose must account for that activity in its own role. The same information appearing in more than one system makes the purpose-by-purpose account important.
The question to put to the whole chain: Which legal company was responsible for each use, and where is the record connecting the handovers?
ICO: controllers, joint controllers and processors ↗ · ICO: determine the role for each activity ↗
Explore the connected systems and responsibility questions →